The Phoenix Mission: The Phoenix’s mission is to build sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover and live. 


We are fueling a movement of innovative recovery across the nation by encouraging those who are searching for their tribe, move their bodies and seek human connection. The Phoenix community is not only made up of athletes of all walks of life— we’re mountaineers, hikers, yogis, and more importantly, we’re a family. Once you open the door at our facilities, you’re part of a family that supports your journey and encourages you to be your best self, whether you’re lifting a barbell or just hanging out. Our healing, safe, and supportive culture is growing stronger and shattering the stigma of addiction and recovery. 

“The best gift I’ve been given in a long time was The Phoenix. We’re not friends. We’re family.” — Dina, The Phoenix – Boston, MA

The Phoenix is improving the lives of individuals, families, and communities forever with a new approach to recovery where the only fee for membership is 48 hours of continuous sobriety. Together, we help individuals rise from the ashes of addiction and enter into a life of hope, healing, and recovery.

The ordering period for this store will cycle the closest business day to the 16th and 30/31st of every month. All product will be produced on demand and processed within 5 weeks* of the store cycle date (*note that this could be up to 7 weeks depending on the date of purchase). Please spread the word to you team members and co-workers.

*Note that all custom products are produced on demand. No refunds or exchanges will be processed outside of manufacturing defects on custom apparel.